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This article is a work in progress.
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Overall, the current eco-system of Application Stores and Markets does not benefit application developers, service providers, enterprises, nor users.
Just Free Software Just Won't Work
In the approach of the popular F-Droid type of market place, the restrictions placed on what is considered eligible for inclusion are too restrictive, and can not achieve anywhere near a critical mass market momentum of any sort by simply being "different".
Cost of Operation
Application store providers like Apple and Google will charge the customer, or the seller, a significant proportion of the earnings originating from the sale of either the product, or the services associated with the product.
Terms and Conditions
The end-user as well as the provider of applications is subjected to volatile Terms & Conditions under the auspicous that these work out for both as well as the broker -- but they really only work for the broker, and customers and providers find themselves subjected to the volatility without much of an opportunity to redress grievances.
Incentive Structures
Ubiquitous availability of third-party controlled advertising as often the only means to generate revenue from the consumption of an application is, by definition, a privacy-intrusive incentive with an aim to draw the user's attention by (almost) whatever means necessary, impacting health. Surely, there is a better way.
Certification of Devices
The artificial facility of fictive increased security through certification at the discretion of a sole party creates a vendor lock-in dependency for consumers, third-party customers, and the mobility eco-system as a whole.
An application store is a distribution channel for providers of applications that run on all, or selected sub-sets of mobile devices.